09064001990

Cash Finance Direct Limited trading as Horizon Finance
http://www.phonepayplus-services.org.uk/upload/834903_AppendixA.jpg
Information provider location     N/A
Service provider location     London
Telephone network     Cable & Wireless UK Limited, London
Service type     Live service
Cost     £1.50 per minute
Number of complaints     31
Source of complaint     Members of the public
Fine     50000
Sanction     A Formal Reprimand; The Tribunal commented that it expected claims for refunds to continue to be paid by the Service Provider for the full amount spent by complainants, except where there is good cause to believe that such claims are not valid.

WHO IS CASH FINANCE DIRECT?
Cash Finance Direct Limited, trading as Horizon Finance, is a master finance broker who helps individuals to arrange loans. We do not lend the money ourselves, but take your details through our telephone service, and pass them on to our extensive panel of lenders with the intent of them making an offer of finance to you directly.

We have a UK based call centre just outside Manchester, our full postal contact can be found here: http://horizonfinance.co.uk/contact.aspx, we have offered our service since 1996.
Our company registration number is 03173946, our consumer credit licence number is 0503842, we are also registered with the Information Commissioners office number Z5629285.  We are accredited with the ISO 9001 award for approved quality management systems used in the running of the service we offer.

ARE YOU REGULATED?
We have been heavily regulated to operate the service we offer since 1996. We are licenced by both Phonepay Plus for our premium rate lines, and The Office of Fair Trading for our licence to arrange financial products on behalf of our customers. We also comply with the Information Commissioners operating code when processing client’s personal data. We are exempt from registration with the FSA (Financial services authority) as we do not arrange secured loans or lend money ourselves.

Compliance is absolutely paramount to our organisation, we have scripted wording for our agents to ensure they say only what they are permitted to say, nothing more, and nothing less. This is further supported by our ISO 9001 award for approved quality management systems, both of which demonstrate our commitment to staff training to ensure the service received by our clients is fully compliant at all times.

WHY USE A PREMIUM RATE PHONE LINE?
We are a business, and therefore cannot operate our service for free, the back-up support, underwriting department, customer services department, agent costs, extended opening hours and other benefits have a cost attached to them, we must cover this cost by the use of our premium rate call.

We are transparent with our customers and do not disguise the fact that we generate an income from the use of our Premium Rate service. The call charges are provided from the outset, you will be answered by an automated greeting confirming the cost of the call and maximum call time before any conversation takes place, allowing you, the customer, to make a choice of whether or not to continue with using our service. Using premium rate telephone lines allows us not to be guided by which of our lenders will reward us with the biggest commissions, but on which lender is right for our customers and their individual circumstances or loan requirements.

We do not charge upfront application or administration fees, there are many other finance brokers in the market who charge up to £70.00 to take your details and pass them on to a lender.

A handful of the many benefits to using our service.....

•    No waiting in a call queue when using our service.
•    Dedicated agents dealing with your enquiry from start to finish.
•    One of the largest lending panels in the UK with a dedicated underwriting department.
•    A full “no questions asked” refund policy for any costs incurred in using our service.  
•    Dedicated customer services department offering freephone support from 9am to 7pm.
•    Long opening hours - 8am to 9pm on Weekdays and Saturday from 9am to 4pm.
•    UK call centre employing local, friendly and knowledgeable staff to handle your call efficiently.    
•    Investor in people and ISO 9001 accredited telephone agents dealing with your call.    
•    Regular updates and lender contact details sent to you free of charge by SMS and also by email.

We are sometimes asked “why charge for a premium rate call only to offer a refund of the costs”  just as you would not expect to help yourself to products free of charge at your local supermarket simply because they had a money back guarantee, we operate in the same way. We hope that the hard work, investment in staff training, and continual improvements in every aspect of the service we offer will be recognised by many of our customers, who in turn are happy to pay for the relatively small cost of the call, as they feel they have received real value for money based on their own experiences.  

We hope this will answer any initial questions you may have had and ask if there is any further information required to please contact our customer services director at customerservices@horizonfinance.co.uk  
 
Kind regards,
Cash Finance Direct