08702202020

Info on a regional managers LinkedIn page
FYI

Retail Regional Manager
Optical Express (Retail)
Privately Held; 1001-5000 employees; Health, Wellness and Fitness industry
May 2012 – October 2012 (6 months) North West

Location: North West
Counties: Lancashire, Manchester, Cheshire
Estate: 16 Stores (Inc Trafford Centre Flagship)
Reports: 16 (direct) 4 (dual report) c130 (indirect)
Turnover: £13m P/A (5.2m Optical, £7m laser eye)

Achievements -

•Began to reverse the regional regressive YTD -13% growth LFL on region (at appointment), to grow to -6% in just 4 periods. Tracking to be flat by year end.

•Quickly saw the need to drive volume regionally, initiating pro-active database utilisation in stores. This returned (weekly) 250 extra sight tests, £24k in extra sales, increasing Optom productivity +30%.

•Spotted an opportunity to maximise sales to my P+L and drive service, through up-selling. Drove the actions and customer journey to deliver incremental sales, moving the regions ATV from £156 to £179 (8% revenue increase).

•Focused on high margin opportunity, with a piece of work which achieved Insurance sales of 23-26% each period (No1 region for 10 weeks out of a consecutive 13).

•Sensitively guided people through the restructure, coordinating my store closure programme - announcements, 121 consultations, asset uplift & the strategic transfer of business to remaining sites.

@Wondering
You've heard of at least one journalist who doesn't give her name out - me.  Obviously depends on the circumstances, but a lot more common than you may think, along with temporary email addresses.

Whether or not you "buy" my "story about legal stuff" is irrelevant.  You don't have a story to tell about Sasha's campaign, so I have no need to talk to you.  Not even a new story about Optical Express.

I have already talked to "complaining laser patients" outside this forum.

Given your obsessive re-posting of the same old drivel, it's your credibility in question.  If you had anything credible to say, you should have gone to the police.  You are either a moral coward or a liar.

Fading and selective memory again.  The name calling started with you and then reading with interest responded in kind.  The exchange has been deleted here, but can probably still be found on Google cache.

@Watching from the wings
I notice that, as ExOE stopped posting, you became more active.  This time with the same old accusations that have already been answered.  Coincidence?

List the unanswered contradictions.

I'm not interested in news about Optical Express, so readers are welcome to go direct to the journalists listed.  Though you may care to note that the list includes most of the media that Sasha had already failed to interest in her campaign before she was bought-off by Optimax.  I note that you don't include the Mail.  Good decision - they are well known for their "sponsored articles".

"Working name" - when I started work as a junior there was already someone with a similar name and an established byeline.  I couldn't use my name, so used a "working name" in my byeline.  Having established it, I continue to use it - though my UK Press card is in my maiden name.

@Just googling
Why reply to me?  Is it Ex OEs CV?

If you are a journalist why do you not provide your real name and real email address ?for people to contact you !

I thought you were here for research - if you have done your research and don't want my comments on your story why are you still writing here everyday ?
Do you work for David Moulsdale ?

A journalist who can't spell "BYLINE" correctly!

(I notice he is now a she)

"(I notice he is now a she)"

http://forum.transgenderzone.com/viewtopic.php?f=13&t=1376#.UPk7hic02So

Trans-friendly Opticians?

"I'm guessing the big ones (Optical Express, Specsavers, Boots Expanding To Take Over Everything Ever Opticians) are going to be trans-friendly?"

@Wondering
Try reading instead of just reacting - you'll find that your questions have already been answered.  

I continue to write here because I don't like bullies and hypocrites.  People like yourself.

I posted a contact email to which several people replied.  It was a temporary email because there are a number of people/organisations from whom I don't want a reply.

How about answering some of my questions?  Why didn't you go to the police with some of your allegations against Moulsdale?  Why do you keep on posting the same old drivel if not to try and smother other posts?  Why so emotional and obsessive?

@lol
I confess to using predictive text and not checking before pressing "submit message".  Hardly a crime.

@One eye, lol and 999
You haven't been paying attention.  I corrected an assumption as to my gender at the beginning of December.

Reply to you was is was just some "facts" on the net.
I really don't know if it is his cv, just stuff in the public domain. I happen to believe you are a journalist, if you aren't it wont matter to me.
Does @wondering give away who she is on page 83....

@Just Googling
Thanks.  You'll find very similar adverts for Optimax staff.  They're as bad as each other and its the fact that Sasha sold out her campaign to Optimax that's made it personal for me.

http://jcp.jobhits.co.uk/LASER-ASSTRECEPTIONIST-COUNSELLOR-id-NPS-85321

Also an interesting one for an online marketing executive

"An exciting opportunity has opened for an Online Marketing Executive to join the Optimax Marketing Team.​ You would be responsible for core channels within the Online Marketing Direct Response Strategy; reporting to the Head of Marketing & working with various media agencies, including Group M agencies & directly with Google UK.​

Responsibilities:
- Display Campaigns
- Lead Generation
- SEO
- PPC Admin & Reporting
- Email Marketing
- Website & Intranet Updates
- Analytics

You must have strong literacy and analytical skills, as well as the ability to communicate effectively at all levels.​ You will also be involved in maintaining, developing and improving the performance of the company's online presence.​ You must have a proactive approach to lead generation.​"

http://jobview.monster.co.uk/Online-Marketing ... -117706304.aspx

"A proactive approach to lead generation" ie pestering people.

Wondering is yet another alias, a fiction created to raise the profile of this thread.

@Wondering, learn a new tune. u still think im paddy? thanks for putting my quote on your site btw. i feel honoured

Sasha is the 'lance armstrong' of the campaign world

You having a laugh ??? David is the lowest of the low !!! So is Hugh Kerr they have sacked some valuable members of staff over the years for not meeting targets or if their face doesn't fit! There is not 1 single store where the staff have any respect for them
Or the company ! Which by the way is on it's way out very soon ! Lets face it everyone knows that optical express is nothing but a bunch of sales orientated cowboys that lie to people to get them
To book surgery  ! Worst company ever as this is now so much so that even customers are wise to them and their rip
Of , lying , cheating ways ! Certainly not a company that people want to be a part of as we all now know there corrupt !! Good luck to them
... They will
Need it .

Well said  Marion take it you know alot about  this so called company.they also mucked my eyes up and they will get whats coming to them lol lol lol.

What's your story Marion? There is a website called www.opticalexpressruinedmylife.co.uk where you can post too if you have other things to say.

@Marion McNeil

"You must be self motivated and results driven to convert enquiries into bookings. In return we offer a competitive salary with the opportunity to earn up to £30k including OTE"

- extract from a job advert for Customer Services Adviser at Optimax Peterborough Call Centre
http://jcp.jobhits.co.uk/Customer-Services-Adviser-id-PCH-50724

"OTE"=bonus, target and incentive culture
"convert enquiries into bookings"= high pressure, no questions asked.
No requirement for medical knowledge or any training offered, but would help if you could speak English.

Or this one for a Clinic Manager in Reading (http://jcp.jobhits.co.uk/Clinic-Manager-id-432490).  "Sales experience and a healthcare background will be helpful but not essential as full training will be given".

Optimax is as bad as Optical Express, yet the great campaigner has sold out to Optimax and is banned from communicating with Optimax patients.  What kind of campaign for industry wide legislation ignores one third of that industry?

@Ismellanoerat
Is Sasha allowed to have stories from Optimax patients on her website and forum?  Does that count as communication?  Better play safe and keep ignoring them.

Marion can you say what your job was? You need to post on www.opticalexpressruinedmylife.co.uk and get others to tell how it is and what's going on with this BAS**** company!

The only one emotional and obsessive Is you ?

I think You are either kissing moulsdales butt everyday or you are kissing moulsdales butt every other day ?
Are you in love with Moulsdale ? You are the only one on this forum aside from reading with interest. ( your good friend) who seems to like him - are like in a brotherhood ?all for ond and one for all ? You readingwithinterest and Moulsdale ?

Ps you are the one obsessively stalking me on this forum posing as a journalist but refusing to give your real name or email address out .

Shut your pie hole .

Don't criticise hard working people like Marion and the people she represents .

You are disgusting .

Optical Express just want high powered sales people & probably don't care how good an optom they are as long as they can tick the "suitable for surgery" box!

This Post taken from http://www.opticalexpressruinedmylife.co.uk/

Job Description:
Inspired Selections - Optometrist - South West - Our client offers a stimulating and challenging environment for optometrists to develop their clinical skills and advance their career. We work with cutting-edge technology, alongside highly-skilled and experienced refractive surgeons, in a rapidly-changing and very satisfying field. The company provides a wide range of solutions for their patients, including laser procedures, IOL treatments, and CK.

" Our client believes in a PERFORMANCE-RELATED SALARY STRUCTURE, within which optometrists can significantly enhance their income by achieving high standards of clinical excellence.
" The most reliable guide to optometrist performance is the PERCENTAGE OF PATIENTS SEEN by an optometrist WHO PROCEED TO BE TREATED. This is influenced by communication skills, depth of knowledge, patient counselling, and addressing individual concerns, all of which are desirable and admirable qualities in our optometrists.

In addition to basic salary, we also pay BONUS PAYMENTS for treated patients. The bonus rates are also subject to the optometrist's grading, and the potential earnings from this scheme could be an ADDITIONAL £3-£4k per annum........

#1 This should be of great concern to the CMG.

With the following required "SKILLS" it is certainly an eye opener (!!) clearly illustrating how the company operates and the pressure staff must be under to keep their jobs, also explaining why so many patients are complaining of problems!

"Have a strong commercial acumen, be able to work to targets"

"Excellent sales & influencing skills"

"Be able to Prioritise and follow a sales process"

I thought an optometrist was there to examine my eyes not sell me a product!

I wonder if to 'Prioritise' therefore means to sell the most expensive treatment to the patient?

Rings a bell...

From:

(Southern) Ltd v Birmingham City Council [2004] EWLands ACQ_109_2002 (11 April 2005)

"Action was taken to deal with the position but Mr Moulsdale could not recollect what it was and records cannot now be found."

"(I notice he is now a she)"

http://forum.transgenderzone.com/viewtopic.php?f=13&t=1376#.UPk7hic02So

Trans-friendly Opticians?

"I'm guessing the big ones (Optical Express, Specsavers, Boots Expanding To Take Over Everything Ever Opticians) are going to be trans-friendly?"

From:

Optical Express (Southern) Ltd v Birmingham City Council [2005] EWLands ACQ_109_2002 (11 April 2005)

"Mr Moulsdale has identified Specsavers, Boots, Vision Express and Dolland and Aitchison as major competitors."